How to Craft an Effective Case for Support
Presented by Howard Levy, President, Red Rooster Group
May 17, 2017
Presented in collaboration with The Foundation Center New York
This hands-on session described how nonprofits of all kinds can develop an effective case for support for your organization or campaign.
Top 3 Takeaways:
1. Your Case for Support is document used for fundraising. It describes why your organization or campaign is worthy of support. It needs to convey the problem your organization is addressing, how well it addresses it, its vision for the future, and how the money you are asking for will be used.
For organizational purposes, your case for support is a core document that drives your fundraising, and is used by your development team, board members, and others asking for money on your behalf. The Case for Support is also the foundation of your capital campaign — describing your needs and giving opportunities in a compelling way.
2. Your Case for Support must use compelling language in order to motivate people to support your organization or campaign. Think about the specific donors that you are looking to reach, and put yourself in their shoes — what will engage them to support your cause? Use vivid language that paints a picture so that you can captivate donors’ imaginations and help them see and feel the impact of your work.
3. You need to have a clear process for developing your Case for Support to ensure that it accurately represents your organization and gets completed. Put together a team that includes a project lead who is responsible for overseeing the project, determine who needs to have input, and who needs to approve it. Allow appropriate time for writing, reviews, meetings, and potentially, field testing it with donors.
For more about Case for Supports, visit www.CapitalCampaignKit.com